62 million solopreneurs.
Zero tools built for them.
Until now.

Sollo is the AI-powered lead-generation CRM purpose-built for solopreneurs. Find prospects, get coached, close deals — all in one place.

15Paying Customers

201Waitlist

6Countries

57–62%Gross Margin

The Problem

Solopreneurs are the fastest-growing workforce — and the most underserved

The average solopreneur juggles 5–7 separate tools costing $150–$750/month. None of them were designed for a one-person business.

100% Prospecting paralysis — no systematic way to find and approach new prospects

100% Revenue unpredictability — feast-or-famine income cycles driven by reliance on referrals

85% Pipeline conversion gap — generate interest but struggle to convert leads to deals

85% No structured sales process — most solopreneurs have never been taught how to sell

Why Now

Three converging forces create a once-in-a-decade window

1

AI makes it possible

For the first time, AI delivers enterprise-grade sales enablement at a price point individuals can afford. What once required SDRs, a CRM admin, and a sales coach can now be software.

2

The market is exploding

104% growth in US solopreneurs since 2020. Freelance platforms growing at 18.6% CAGR. Creator economy at 23.3% CAGR. These are observed rates, not projections.

3

Incumbents aren't serving this segment

HubSpot, Salesforce, and Attio are designed for teams. No incumbent combines lead generation, outreach coaching, and pipeline management for one-person businesses.

The Product

One platform. Three pillars. Built for one person.

Sollo replaces the patchwork of 5–7 fragmented tools with a single AI-native platform.

Prospect Discovery

Curated, ICP-matched prospects delivered daily with enriched LinkedIn, email, and phone data.

Replaces Sales Navigator + Clay

AI Sales Coach

Templates, timed nudges, and contextual coaching drawn from proven sales methodology. 85% of beta users rated this the #1 feature.

Replaces hiring a sales coach

Pipeline Management

Clutter-free 7-stage Kanban with weighted forecasting, deal tracking, and unified inbox.

Replaces HubSpot / spreadsheets

Traction

Paying customers before public launch

Real revenue from real solopreneurs across 6 countries — with zero paid acquisition.

15

Paying customers

UK, NL, US, AU, IL, AF

201

Waitlist signups

100% organic

$0

Paid acquisition

All founder-led content

$10K–$150K

Customer revenue targets

3-month goals set in Sollo

Beta cohort spans executive coaches, growth consultants, fractional execs, AI consultants, sales coaches, and SaaS founders — confirming the pain point is universal, not niche.

Market

A $68B+ market growing at 16–23% CAGR

Solopreneurship is also counter-cyclical: recessions increase self-employment as displaced workers start businesses.

$68B

TAM (conservative)

38M solopreneurs globally

$11.6B

SAM

10–14M B2B pros, English markets

$582M

SOM (3–5 yr)

500K–1M target users

29.8M

US solopreneurs

84% of all US businesses

4.38M

UK self-employed

£366B economy, +10.6% YoY

28M

EU self-employed

14.3% of total employment

Competition

No one combines all three pillars for solopreneurs

12–18 month integration advantage before incumbents can credibly enter.

Tool	Price	Primary Use	Gap vs. Sollo
HubSpot	$100+/mo	CRM / Marketing	Team-designed, overwhelming
Sales Navigator	$99+/mo	Prospecting only	No pipeline or coaching
Attio	Free–$59	AI-native CRM	Built for teams, no coaching
Clay	$185–$495	Data workflows	Not a CRM, too expensive
Breakcold	$29–$80	Social CRM	No offer-based ICP
Sollo	$49–$147	Lead gen + CRM + Coach	Only platform with all 3 pillars

Unit Economics

Healthy margins from day one

$49

Essentials / month

57% gross margin

$147

Pro / month

62% gross margin

<$100

Blended CAC target

Via organic + community

>3x

LTV:CAC target

$588–$1,764 12-mo LTV

Key: 15% free-to-paid conversion within 60 days • 25% Essentials→Pro upgrade within 6 months • 4% monthly churn (Essentials) / 2.5% (Pro) • At $49–$147/mo, Sollo is trivial relative to the $10K–$150K revenue it enables for customers.

Today's Solopreneur

5–7 tools.
$750/month.
Still guessing.

Sales Navigator for leads. HubSpot for CRM. A coach for advice. Spreadsheets for pipeline. And still no system to reliably generate revenue.

With Sollo

One platform.
$49–$147/month.
Predictable revenue.

AI finds your prospects. Coaches your outreach. Tracks every deal. And gets smarter with every interaction.

Replacing $750/mo in tools with one $49–$147/mo platform

Go-to-Market

Built for capital efficiency, not ad spend

A content-and-community engine that generates compounding organic growth.

Content Engine

Founder brand on LinkedIn, weekly podcast, YouTube Shorts, daily posts, newsletter. Builds audience trust at zero marginal cost per subscriber.

Community-Led Growth

Community leads in 10+ cities running meetups, workshops, and accountability groups. Target: 30+ cities within 18 months. Social switching costs.

Outbound SDR

Warm outbound targeting beta referrals and content-engaged prospects. Consultative approach. Target: 20+ conversions per month at ramp.

Performance Marketing

Paid ads only after organic content proves messaging. 48-hour kill rules. CPA targets: €75–€150. Budget: €2–5K/mo, scaling only proven winners.

Moat

Three compounding layers of defensibility

Not a single feature — a reinforcing flywheel that deepens with every user.

1

Integration Density

Pipeline + prospecting + inbox + AI coaching + community = 5x switching cost vs. any single-feature tool. Every new feature deepens the moat.

2

Community Network Effects

Local community leads create social switching costs you can't replicate with engineering or ad spend. Users don't just leave a product — they leave a trusted peer group.

3

Proprietary Data Flywheel

AI coach trained on $30M+ in cumulative revenue methodology. Every user teaches the system which messages, cadences, and strategies work best. Increasingly hard to replicate.

The Founder

The best pre-seed investments are bets on founders

ML

Michael Lovegrove

Founder & CEO

Built and exited JRNY — fintech recognised by Deloitte and Money20/20 as a top global fintech. Raised multiple rounds, exited in 2021.

GM at Fresha (unicorn) — grew ARR by $7.2M in 10 months and increased average deal size by 15%. Operated at scale inside a high-growth org.

Taught 100+ startups to sell — through Snowballn consultancy, contributing to $30M+ cumulative ARR. Seed to Series C.

He is the customer — experienced the feast-or-famine cycles, tool fragmentation, and sales gaps firsthand as a solopreneur.

Use of Funds

Raising €1M–€2M to reach seed-stage milestones

Capital deploys from Month 4 after 3 months of founder-bootstrapped operations (€75K personal savings).

Product & Eng

40–50%

Sales & Marketing

25–30%

Community

10–15%

Ops & Infra

5–10%

Reserve

5–10%

18–24 months of runway under worst-case assumptions. All initial hires are contractors/ZZP for maximum flexibility.

Milestones

From 15 customers to seed-ready in 12 months

M6

Month 6

100 customers

M9

Month 9

500 customers
$50K MRR

M12
Month 12
700+ customers
$70K+ MRR

M24

Month 18–24

1,000+ customers
$100K+ MRR

30%+

MoM MRR Growth

85%+

Monthly Retention

>3x

LTV:CAC

57–62%

Gross Margins

62 million solopreneurs.
$68B+ market.
One platform purpose-built for them.

15 paying customers. 201 on the waitlist. A founder who's built, sold, and taught the playbook to hundreds. We're building the operating system for solopreneurs.

€1M – €2M

Pre-Seed Round • Amsterdam, NL • Founded 2026

sollo

mike@snowballn.com • gosollo.com

Confidential • March 2026

62 million solopreneurs. Zero tools built for them. Until now.